Category Archives: Products

Got that summer feeling?

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New scarf in the making

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The new, special edition, scarf is printed and just waiting to be cut and sewn. Finished scarf will be about 47×47 cm, it’s in 100% organic cotton and inspiration is taken from traditional Japanese and Swedish print and patterns, combined into a modern asakapop-version. Pre-book your scarf now, and get some % off (your price 250SEK, regular price 300SEK). Just send a mail here or at


Japanese friends 日本語で…

My friend and promoter in Japan got to write and highlight a up and coming brand and wrote a very nice about åsakapop. You can find it here. 日本のサイトでオサカポップについて書かれている記事を読んでみてください。

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åsakapop will be exhibiting in Tokyo next month. It’s at the cozy and trendy gallery Commune, close to Shimokitazawa. There are two weeks with different artists for the different weeks, and åsakapop will together with five others exhibit the 2nd week, 7-12/2. Welcome!

Go to see more details of the event here.


2014, here we come!

Dear åsakapop likers. I want to thank you all for 2013, the year when åsakapop saw it’s light and actually became a brand. Thanks for your support, both of åsakapop and the eco-thinking. The goal was to sell the first scarf during 2013, but now already, the 2nd collection is released and 100s of åsakapopers are walking around out there. 2014, we will continue with our focus, creativity, passion and sustainability. Hope you will join!

Love from Lena, designer, founder and CEO

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These are the first samples that I received. Proudly wearing the first åsakapopscarfs and trying all the different ways to tie them, selfies are the only way to document, and well it’s the word of 2013, so why not.


December shopping


Are you done with your x-mas shopping? Or with your outfit for the holidays? There is always a good reason to purchase a scarf, made with love and thought behind. 2% goes to charity and it’s all organic. Check out the range at Etsy.




Till helgen blir det årets sista julmarknad för åsakapop. Inte sista chansen att köpa julklappar från åsakapop, men en av de bästa chanserna. Självklart lite bättre pris än i vanlig butik!
Metamorfos-kalaset går av stapeln på lördag 14:e december och håller på mellan 15-24. Det kommer vara marknad och live-spelningar och ett himla kalas. Vi håller till på 2lång, på just 2a långgatan i Göteborg. Det är där det händer. Hoppas att du kommer!

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Busy autumn

Dear friends,

You who follow me on other social medias (facebook, twitter, instagram) know that åsakapop is really on the go this autumn. To make everything clear, let’s sort things out. What is happening at the moment and where.


First and most important of all. New products. I know, the homepage is still not updated with the new look for this collection, but at least Etsy are. You can now find the whole range there.

2-3 of November – Designfesta, Tokyo


åsakapop will be represented and sold by my sweet Japanese-teacher from my time there. She and her boyfriend till sell t-shirts and also my stuff. Thanks! So make sure to visit our both if your in Tokyo.

9-10th of November – Designmarknad Sthlm, Stockholm

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In the city center of Stockholm selected small designers will sell and exhibit their work. Start the x-mas shopping early this year.

24th of November- A lá London, Göteborg
It’s not set that I will participate yet. But I want to recommend you a visit there anyway. Will be creative and inspiring, I’m sure!

1st of December- Bruket, Mölndal


Really time to think of x-mas gift by this time. Selected designers will get together a hopefully snowy first day of December. Mölndal is outside Gotenburg, not far.

I think that could be about it. But still waiting for answers and have some other projects that might be worth writing down in your calender. I’ll let you know as soon as I know.

Hope to see you in one or more of these places. Come and give me a x-mas hug.