Category Archives: Announcement

Norra Björke

Hej vänner and friends,

Summer is here and the magic light in Sweden is spreading it’s energy to all living things. Summer also means holidays and traveling. Here is a tips for you who like to tourist in Sweden, going to not the very well visited places and exploring nature. Outside Trollhättan in a village called Norra Björke, you can now visit the church and the on going exhibition there, under the event Norra Björke vägkyrka. Local artists are displaying their arts and crafts. Make sure the to sit down and enjoy a cup of coffee and a waffle while you’re there.

Open 15-19th of June. For the whole program, you’ll find it here.


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Sorry about the blurry picture


Picture borrowed from this link


á la London – spring market

affish vår 2014

Don’t miss this springs biggest and most interesting market in Göteborg. åsakapop will be there of course. Together with everything from cutting boards, to hats, to posters. A must for you who are interested in design, new brands and creative atmosphere.

See you there!!


New scarf in the making

new scarf 1 new scarf 2

The new, special edition, scarf is printed and just waiting to be cut and sewn. Finished scarf will be about 47×47 cm, it’s in 100% organic cotton and inspiration is taken from traditional Japanese and Swedish print and patterns, combined into a modern asakapop-version. Pre-book your scarf now, and get some % off (your price 250SEK, regular price 300SEK). Just send a mail here or at


Japanese friends 日本語で…

My friend and promoter in Japan got to write and highlight a up and coming brand and wrote a very nice about åsakapop. You can find it here. 日本のサイトでオサカポップについて書かれている記事を読んでみてください。

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åsakapop will be exhibiting in Tokyo next month. It’s at the cozy and trendy gallery Commune, close to Shimokitazawa. There are two weeks with different artists for the different weeks, and åsakapop will together with five others exhibit the 2nd week, 7-12/2. Welcome!

Go to see more details of the event here.


365 days of åsakapop


365 days of åsakapop. 1 year celebration. 18th of January 2013 was the day that åsakapop was registered as a company, a brand. CONGRATULATIONS!!!

Then it took a while before the first scarf was produced, but since the 18th until now it’s been such and exciting year. Building åsakapop up slowly, but step by step we are growing.

So of course we have to celebrate with some good offers. The Ecosystem scarf, both sizes, will be on Happy-birthday-offer the whole week. Yey! Order straight though sending a mail here or at, or though the web-shop.
Grande scarf in organic cotton > 550 SEK (750 SEK)
Small scarf in organic cotton > 200 (300 SEK)

Let’s also have a competition. SHARE this post with your friends and win the small scarf. You have until Monday. Good Luck!

Now- balloons, fruits and party-time. Yeah! ekosystem col front 380 ekosystem col round neck 380 ekosystem col small front 380 ekosystem mint zoom round neck 380



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2. forgot about you. So that why your up today, I’m sorry, needless to say.
1. one to go, but to what you don’t know. Tomorrow åsakapop will show it to you, keep your eyes open and it will come true.


2014, here we come!

Dear åsakapop likers. I want to thank you all for 2013, the year when åsakapop saw it’s light and actually became a brand. Thanks for your support, both of åsakapop and the eco-thinking. The goal was to sell the first scarf during 2013, but now already, the 2nd collection is released and 100s of åsakapopers are walking around out there. 2014, we will continue with our focus, creativity, passion and sustainability. Hope you will join!

Love from Lena, designer, founder and CEO

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These are the first samples that I received. Proudly wearing the first åsakapopscarfs and trying all the different ways to tie them, selfies are the only way to document, and well it’s the word of 2013, so why not.