Category Archives: Adventures

Got that summer feeling?

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Norra Björke

Hej vänner and friends,

Summer is here and the magic light in Sweden is spreading it’s energy to all living things. Summer also means holidays and traveling. Here is a tips for you who like to tourist in Sweden, going to not the very well visited places and exploring nature. Outside Trollhättan in a village called Norra Björke, you can now visit the church and the on going exhibition there, under the event Norra Björke vägkyrka. Local artists are displaying their arts and crafts. Make sure the to sit down and enjoy a cup of coffee and a waffle while you’re there.

Open 15-19th of June. For the whole program, you’ll find it here.


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Sorry about the blurry picture


Picture borrowed from this link


á la London – spring market

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Don’t miss this springs biggest and most interesting market in Göteborg. åsakapop will be there of course. Together with everything from cutting boards, to hats, to posters. A must for you who are interested in design, new brands and creative atmosphere.

See you there!!


2014, here we come!

Dear åsakapop likers. I want to thank you all for 2013, the year when åsakapop saw it’s light and actually became a brand. Thanks for your support, both of åsakapop and the eco-thinking. The goal was to sell the first scarf during 2013, but now already, the 2nd collection is released and 100s of åsakapopers are walking around out there. 2014, we will continue with our focus, creativity, passion and sustainability. Hope you will join!

Love from Lena, designer, founder and CEO

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These are the first samples that I received. Proudly wearing the first åsakapopscarfs and trying all the different ways to tie them, selfies are the only way to document, and well it’s the word of 2013, so why not.



Till helgen blir det årets sista julmarknad för åsakapop. Inte sista chansen att köpa julklappar från åsakapop, men en av de bästa chanserna. Självklart lite bättre pris än i vanlig butik!
Metamorfos-kalaset går av stapeln på lördag 14:e december och håller på mellan 15-24. Det kommer vara marknad och live-spelningar och ett himla kalas. Vi håller till på 2lång, på just 2a långgatan i Göteborg. Det är där det händer. Hoppas att du kommer!

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This weekend

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Just wanted to show some snaps from this weekend (from my phone, poor quality, I know).

Thanks everyone who visited åsakapop and the market. It was such nice days and I’m on my way to burst of all the x-mas feeling. Next weekend you who didn’t have the possibility to come to Gunnebo will have a new chance. Brukets julmarknad in Mölndal is coming up on Sunday next week. More design, more unique stuff more great presents to shop.


Sponsor me awards

About a month ago I went to over the sea to the Great Britannia. There åsakapop joined the fashion event Sponsor me Awards as an exhibitor (not in the competition). Great experience. I wanted to share a little of the media and pictures from the night. Below is my table. I arranged a memory game as well (the small cards). Here you can also see some of the new designs that have yet not reached the shop.

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The bang and me.

Then there was also a winner! 8 designers showed their lines, all with different expressions and eco-thinking. And my favorite won. The talented Shtoica. She makes clothes out from left overs that factories can spare. Great idea! The future looks bright and I wish you all the best. Keep up the fashion+eco combo!

Visit this site to see a movie from the night as well.

PICTURES: Copyright 2012 sponser me awards


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September is one of my favorite months.

Some months ago

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I lived in Tokyo still. I was just starting up the brand. I had great times with creative friends. Thank you for that time. Thank you friends.

Here I am in Sophie et Chocolat’s studio in Ebisu a day in May. One day I’ll be their studio neighbor.